Articles from Zefr

Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, today announced the expansion of its capabilities on Meta's Threads Feed to include content block lists, giving advertisers proactive, AI-driven control over where their ads appear before a bid is ever placed.

Zefr, the global leader in brand suitability technology for social platforms, today announced the launch of its agentic hub for social advertising, integrating cross-platform insights, reporting, and AdCP-based activation into a unified workflow.

Zefr, the global leader in brand suitability technology for social platforms, today announced an expansion of its brand safety, suitability, viewability, and invalid traffic (IVT) measurement to additional TikTok ad formats and placements, including Search, upgraded campaign creation experience for brand & Smart+ traffic objectives, TikTok Lite (US), and GMV Max (US). The expansion gives advertisers independent, third-party verification across more of TikTok's rapidly evolving ad ecosystem, ensuring brands can scale into emerging formats with confidence.

Zefr today announced it has received Media Rating Council (MRC) accreditation for Content-Level Brand Safety and Suitability labeling and reporting of YouTube English-language in-stream YouTube video content across desktop, mobile web, mobile app, and connected TV environments.

Zefr, the global leader in brand suitability technology for social platforms, in collaboration with OM Media Trials, today released new research, AI Slop or Not? Navigating the Risks and Opportunities of Ad Adjacency to AI-Generated Content, the industry’s first study to directly measure how advertising performs when placed next to different types of AI-generated content.

Zefr today announced that it has been granted accreditation by the Media Rating Council (MRC) for independent third-party processing and reporting of YouTube viewability measurement via integration with Google’s Ads Data Hub (ADH), supporting Zefr’s offering of free, independent viewability reporting to advertisers.

Zefr, a global leader in brand suitability technology for social platforms, today announced that the U.S. Patent and Trademark Office has granted the company a new patent covering its proprietary AI-driven process for content annotation and model distillation.