Comcast’s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising
Universal Ads, which enables brands of any size to seamlessly make and buy commercials across premium video, announced a strategic partnership with Measured, the pioneer and leader of incrementality-based measurement and optimization. Through this partnership, brands buying across the Universal Ads platform will be able to get valuable performance insights into their campaigns and improve their overall media strategy using the Measured technology platform.
Universal Ads and Ramp Partner to Make TV Advertising Intuitive for Growing Brands
Universal Ads, the one-stop TV advertising platform simplifying access to the premium video category, and Ramp, the financial operations platform designed to save businesses time and money, today announced UA’s first-of-its-kind partnership giving Ramp’s 30,000+ customers access to premium advertising inventory through the new Universal Ads ad-buying platform.
