Articles from Padilla

Padilla, a top 20 public relations firm in the U.S., has released the findings of its fourth annual C-suite Perspectives study. The 2026 report reveals executives moving faster, embracing flexibility and making decisions with urgency even in the face of uncertainty, while significant gaps remain between leadership and employee perceptions on change readiness, well-being, hybrid work and artificial intelligence.

Padilla, an integrated public relations and marketing firm, today announced the launch of a new offering to strengthen change resilience and employee engagement for brands and organizations. Padilla Engage to Change™, the latest offering from the firm’s Corporate Strategic Advisory group, is a change communications and employee engagement approach designed to provide organizations with a clear, actionable roadmap to navigate change, such as market shifts, new technologies and business processes like AI, mergers and acquisitions, and leadership transitions.

Padilla, an integrated public relations and marketing firm, has launched a new service that improves generative AI (GenAI) search results for brands and organizations. Padilla GEO 3D follows a three-pronged generative engine optimization (GEO) approach:

Padilla, a top 20 public relations firm in the U.S., has released the findings of its third annual C-suite Perspectives study. The study, which includes data from a survey of more than 100 C-suite executives and 1,000 employed adults and in-depth interviews with nearly 50 C-suite leaders, revealed a clear trend that leaders feel a renewed sense of urgency to move past the reactive management style of recent years to drive their strategic business objectives.

Following a highly competitive search, the Florida Department of Citrus (FDOC), an executive agency of Florida government charged with the marketing, research and regulation of the Florida citrus industry, has selected Padilla as its marketing and communications partner. Padilla is the Agency of Record for the Department’s consumer marketing and issues management programs.

Following a highly competitive search, Richmond Region Tourism has selected Padilla as its marketing agency partner for an inspiration campaign to help grow the economy of the Richmond region by attracting visitors and providing great experiences for all.

Following a highly competitive search, the Norwegian Seafood Council (NSC) has selected Padilla as its public relations agency of record in the United States. The NSC works together with the Norwegian fisheries and aquaculture industry to develop global export markets for Norwegian seafood.

Padilla and SHIFT Communications announced today that SHIFT will become a Padilla operating brand effective January 1, 2022. Along with Padilla, SHIFT joins FoodMinds, Joe Smith and SMS Research Advisors in the Padilla portfolio of brands.