Articles from NielsenIQ

NielsenIQ (NIQ), a leader in consumer intelligence, today announced it has reached an agreement to acquire Gastrograph AI, a market leading discovery and inquiry platform for sensory insights. The acquisition further strengthens NIQ’s AI capabilities and competitive differentiation to provide CPG companies with the Full View™ of consumer behavior.

NielsenIQ (NIQ), a leading market intelligence company, today announced the global launch of gfknewron® Supply Chain on its state-of-the-art gfknewron® platform. For the first time, an intuitive, always-on AI-enabled platform will offer global distributor sales data, helping Tech & Durables clients manage their distribution and channel business. This tool helps manufacturers, distributors, suppliers, and the channel navigate the complexities of managing an end-to-end global supply chain and quickly adapt to market changes, delivering comprehensive distribution market insights in just a few clicks.

NielsenIQ (NIQ), a leading consumer intelligence company, today released its Consumer Tech Industry Trends 2025 report, forecasting global Consumer Tech & Durables sales to reach $1.29 trillion—driven by emerging markets, replacement cycles, and premium innovation—in the year ahead.

NielsenIQ (NIQ) today released Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products, a new report which offers an in-depth analysis of shifting global consumer attitudes around private label and branded products, catalysts driving these trends globally and regionally, and important insights retailers and CPG manufacturers can keep in mind to strategically reach consumers within a fast-moving macroeconomic environment.

NielsenIQ (NIQ), a leading consumer intelligence company, reveals that the global beauty industry is witnessing a solid 7.3% increase in year-over-year value. The Latin American and the Africa Middle East regions lead with the biggest growth, while North America and Western Europe are also showing robust growth rates of +7.8% and +7.7%, respectively. In the APAC region, South Korea, India, Thailand, Singapore, and New Zealand are emerging as leading markets, contributing to overall value growth. Inflation is a major driver of this global expansion, but the growth is also supported by increasing incomes and the influx of new consumers.

NielsenIQ (NIQ), the world’s leading consumer intelligence company, announced the launch of its new Strategic Analytics & Insights organization. By integrating Advanced Analytics Consulting, Consumer & Marketing Insights, and BASES—and leveraging NIQ’s extensive datasets—this new group will help clients simplify and accelerate decision-making. This reinforces NIQ’s commitment to delivering unparalleled value to clients through comprehensive market research and consumer insights, underscoring its dedication to providing clients with the Full View™.

NielsenIQ (NIQ) is proud to announce the launch of its newly expanded Omnishopper panel—the largest, most representative consumer panel in the world. With 250,000 highly engaged panelists, this expansion solidifies NIQ’s position as the leading authority in consumer behavior and insights.

NielsenIQ (NIQ), a global leader in consumer intelligence, and OpenBrand, an innovator in AI-powered market measurement and competitive intelligence, are joining forces to revolutionize market intelligence solutions. By combining their unparalleled data, cutting-edge technology, and deep expertise, the two companies will deliver AI-powered tools that address the most pressing challenges faced by retailers, manufacturers, and institutional investors across 50+ countries.

NielsenIQ (NIQ)—the global leader in consumer intelligence—has released its 2025 Global Tech & Durables Outlook developed in collaboration with the Consumer Technology Association (CTA), signaling a turning point for the sector after several challenging years. With global sales forecast to reach nearly US$1.29 billion—a modest 0.9% growth over 2024—2025 marks the first year of recovery since the surge in sales during the pandemic era.

NielsenIQ (NIQ) is excited to announce the appointment of Dan Bonert as the new head of retail media in North America, effective December 30, 2024. Bonert brings over 25 years of extensive media and SaaS experience to his new role, where he will oversee NIQ’s retail media business. With this appointment, NIQ will amplify the use and integration of its unique data assets to help retailers create more powerful retail media insights and offerings. Bonert will focus on driving innovation in the ways manufacturers and retailers connect with shoppers, providing actionable insights to optimize retail media performance.

As Gen AI continues to push the boundaries of creative industries, NielsenIQ (NIQ), the world’s leading consumer intelligence company, unveiled groundbreaking new research on how the consumer brain processes AI-generated advertisements—with critical implications for advertisers navigating the opportunities and challenges of this emerging technology. NIQ will be speaking about these findings across generational considerations at the CES 2025 panel session, Adapting to Change: Demographic Shifts in Advertising Strategy on Thursday, January 9th at 10:00 a.m. PST.

Artificial Intelligence (AI) is reshaping how consumers shop, work, and engage with technology. As AI becomes increasingly integrated into professional settings, consumers are eager to see its benefits extend to their personal lives. Shopping, in particular, has emerged as a leading area where consumers see the potential for AI to make a tangible impact.

NielsenIQ (NIQ) collaborated with World Data Lab and SPATE to release a comprehensive generational report purely focused on the beauty market in the next decade.

NIQ, the world’s leading consumer intelligence company, recently launched its annual CMO Outlook report, which highlights the evolving priorities and concerns of senior marketing leaders around the world. This year’s edition explores how marketers are navigating both headwinds and tailwinds within their strategic planning for 2025, as well as the new era for Artificial Intelligence (AI) in marketing.

NielsenIQ (NIQ), the world’s leading consumer intelligence company, has released its State of Tech & Durables (T&D) Report, spotlighting critical trends set to drive growth in the sector. As brands prepare for a year of evolving consumer preferences, the report identifies affordability, convenience, sustainability, and AI-driven engagement as central to meeting consumer expectations.

NielsenIQ (NIQ), the world’s leading global consumer intelligence company, today announced the expansion of its Convenience Channel offering, designed to meet the industry’s growing need for high-quality, accurate market and consumer data. With this enhancement, NIQ becomes the leading provider of point-of-sale (POS) food and beverage service data in the convenience channel, including an expanded view of independent retailers. The offering will be on display at the NACS Show 2024, held Oct. 8-10 in Las Vegas.

NielsenIQ (NIQ), the world’s leading global consumer intelligence company, has released its much-anticipated Mid-Year Consumer Outlook: Guide to 2025 report, identifying macro catalysts across industries. The forward-looking study found consumers remain determined and resilient despite the uncertainty, providing a strategic roadmap for retailers looking to win over consumers over the next 12–18 months and beyond.

NielsenIQ (NIQ), the world’s leading global consumer intelligence company, announced two breakthroughs in artificial intelligence that further validate its leadership position. BASES AI and the CPG industry’s first large language model will help NIQ clients harness the power of responsible AI to drive innovation and grow market share. NIQ will also be speaking about AI trends in consumer buying intelligence and innovation at a panel on Thursday, September 19th at 2:20pm ET titled “Does AI Know What We Truly Want? How Synthetic Respondents Are Disrupting Product Innovation.”

In the ever-evolving beauty industry, understanding and fulfilling meaningful consumer needs has become paramount, especially following significant shifts post COVID-19. NIQ today released its Global Beauty Innovation Report, powered by NIQ BASES Innovation Measurement providing a comprehensive view of the state of innovation and future trends in the beauty industry across 14 markets.

NielsenIQ (NIQ), a global leader in retail measurement, is thrilled to announce it has entered into a new cooperation agreement with The Fresh Market, a specialty food retailer celebrated for its fresh-focused offerings. This cooperation is poised to support The Fresh Market as they continue to grow and reinvent the grocery experience.

NielsenIQ (NIQ), a global leader in consumer intelligence, proudly announces the expansion of its Pet Channel with the introduction of Total US Pet Channel Plus. This groundbreaking channel, unlike any other, seamlessly integrates pet retail segments, including conventional retailers (xAOC), specialty pet retailers, farm and feed stores, neighborhood pet shops, online platforms, and pure-play e-commerce retailers. This expansion provides an unparalleled one-channel view with the broadest pet coverage available in the industry, offering unique insights and opportunities for growth.

NielsenIQ (NIQ), the world’s leading consumer intelligence company, has released its second Environmental, Social and Governance (ESG) Progress Report detailing the Company’s ESG priorities, how it embeds inclusive, sustainable principles into its business model and its commitment to delivering intelligence and innovation to customers that positively impact economies, communities, and the environment.

NielsenIQ (NIQ), a global leader in consumer intelligence, is excited to announce the launch of its new Liquor Channel Open State view, an expanded and enhanced measurement of the Liquor Off Premise Retail Channel. This advancement broadens the scope of store coverage, refines universe statistical projections, and expands the measurement to encompass an aggregate of 31 states and Washington, D.C. (non-control markets).

NIQ powered by CGA is expanding its On Premise Measurement (OPM) globally. On Premise accounts for 61% of global beverage alcohol value sales, making it vital for brand owners to continue to invest in the channel. On Premise provides an important platform for building brand equity and long-term consumer loyalty. This, in part, is demonstrated by the fact that beverage alcohol brands have overall been less impacted by the threat of private label than other FMCG categories. The volume of private labels in Off Premise accounts for less than 10% of total sales, (a figure far lower than the equivalent for other FMCG categories).

NielsenIQ (NIQ) today announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and Consumer Panel data to life on a single platform, NIQ Discover. With a focus on elevating the client experience, the Discover platform leverages a new cloud-based architecture and aggregation engine providing faster data accessibility and user flexibility.

NielsenIQ (NIQ) today announced the availability of NIQ Activate in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. NIQ customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management.

NielsenIQ (NIQ), a global leader in consumer intelligence, proudly announces its strategic collaboration with SPAR International BV, facilitating the integration of NIQ Spaceman services. NIQ will offer its space management services to SPAR country organizations worldwide, with the objective of enhancing the market position of all the retail organization's partners.

NielsenIQ (“NIQ”) collaborated with World Data Lab ( WDL) to issue the first of its kind, comprehensive generational spending report purely focused on Gen Z. The research and analysis presented in the “Spend Z” report highlights NIQ’s commitment to delivering actionable market insights.

NielsenIQ (NIQ), the world leader in measurement and data analytics, is excited to announce that ‘NIQ Ask Arthur’- a groundbreaking GenAI-driven tool—has been integrated into NIQ Discover. This transformative solution offers AI-guided global search and personalized recommendations, streamlining data analysis and facilitating informed decision-making. Launching “NIQ Ask Arthur” marks an important milestone for NIQ Labs. Positioned as an innovation powerhouse, NIQ Labs is ready to accelerate the future of innovation by solving client problems and uncovering new pathways to growth. Coupled with investments, NIQ Labs taps into an extensive array of data assets, employing intuitive business intelligence tools and predictive analytics driven by generative AI (GenAI) and authoritative data science pioneering the next era of inventive products.

NielsenIQ (NIQ) and GfK SE (GfK) today announced the successful completion of their strategic combination, culminating in forming the world's leading consumer intelligence company. This transaction combines two industry leaders, consolidating their strengths and complementary capabilities to provide clients with an unmatched suite of comprehensive and innovative solutions.

NielsenIQ (NIQ) and GfK SE (GfK) have today received clearance by the European Commission for their planned combination.

NIQ, a leading provider of innovative data and analytics solutions, has announced its first annual NIQ Founders Pitch Slam competition, bringing together some of the most innovative emerging Consumer Packaged Goods (CPG) brands. The competition will challenge a select group of founders to pitch their companies to industry insiders and business leaders, with the assistance of NIQ data experts.

Today, NielsenIQ announced the addition of Pacvue to the NielsenIQ Partner Network, the consumer packaged goods (CPG) industry’s largest open ecosystem of tech-driven solution providers.

Today, NielsenIQ released "The Changing Climate of Sustainability," a new report focused on the impact of climate change on the consumer-packaged goods industry. Over the next five years, it is anticipated that governance and cost, will force manufacturers, brands, and retailers to transform and commit to real, sustainable business models to mitigate short- and long-term risk.

NielsenIQ, the leading global consumer intelligence company, today announced that Michael (Mike) Burwell will join the company as Chief Financial Officer, effective January 3, 2023. Burwell brings a wealth of experience in capital markets and global financial leadership to the role.

Today, Byzzer by NielsenIQ, a data intelligence platform developed to help emerging brands drive growth and win market share, announced the availability of Omnisales data for users of its platform. The new reporting functionality provides emerging and growth (small and mid-sized) brands with the intelligence they need to navigate the challenges of omnichannel behaviors and shopping.

Today, NielsenIQ BASES, a leader in helping companies build brands through innovation, proudly announces the 2022 North American Breakthrough Innovation Award winners. In its 11th year, the 2022 awards recognize 36 innovative products across personal care, diet and nutrition, beverage alcohol, food, pet care, beverages, snacks, and home care.

Today, CGA by NielsenIQ, a leader in on-premise beverage alcohol measurement, has announced significant developments to enhance its core On-premise Measurement (OPM) Solution; which include expanded target markets brand measurement, and integration of off-premise data, for the most complete beverage alcohol measurement in the industry.

NielsenIQ BASES, the global leader in new product and innovation development, is pleased to announce a breakthrough in how products are tested, screened, and optimized using BASES Creative Product AI. BASES Creative Product AI was built using over 100 models and algorithms, creating an artificial intelligence engine that can predict performance and identify new ways to optimize products.

Today, Gorillas and NielsenIQ announced a cooperation agreement to connect the agility of the quick-delivery and the power of the big data. Our cooperative relationship will bring manufacturers more detailed insights to enable their businesses to thrive and accelerate with the required velocity and granularity.

NielsenIQ is pleased to announce the 2022 recipients of the seventh annual NielsenIQ BASES Design Impact Awards for the consumer-packaged goods (CPG) industry. The global competition recognizes and celebrates best-in-class package redesigns, and the business impacts they make for their companies. This year’s winners include brands that delivered innovative and creative packaging with design concepts that reflected brand vision while supporting the shopper journey.

NielsenIQ previews findings from the Brand Balancing Act, a global study providing a perspective on how consumers perceive small and medium-sized brands in the new inflationary marketplace. Amid supply chain challenges, inflationary pressures, and cautious consumer spending intentions, small brands face a challenging playing field. By focusing on consumer brand preferences, performance benchmarking, trend-cycle timing, and meaningful differentiation, small and medium brands can leverage consumer responses of the volatile economy to their benefit.

NielsenIQ and GfK SE (“GfK”), two leaders in global information services, today announced a definitive agreement through which the companies plan to combine, creating new capabilities in the consumer and retail measurement industry. Powered by state-of-the-art cloud technology, the combination will bring together complementary data and analytics assets to provide a comprehensive view of shopper spending through a total store read, enabling clients to anticipate trends and react faster to consumer needs and expectations. The terms of the agreement were not disclosed.

NielsenIQ has strengthened its leading global retail practice with the addition of Dawn E. Norvell as Global Head of the newly formed NielsenIQ Retail Lab. In her new role, Norvell will lead a progressive team created to better identify retail client needs, design solutions, and enable retailers to use NielsenIQ's full suite of products to help drive their business. Norvell will build a sales and commercial management strategy designed to expand NielsenIQ's retail analytics focus and enable growth within the business unit.

Today, NielsenIQ, the world’s leading retail measurement and consumer analytics firm, released the first Most Valuable Shopper (MVS) study on Canadian consumers. This new consumer driven report segments retail shoppers based on their allegiance to overall retail stores, allowing retailers to better understand consumer loyalty.

Today, NielsenIQ, a global information services company, has named Tracey Massey as the company’s first Chief Operating Officer (COO). Reporting to the Chief Executive Officer and will oversee all commercial and product aspects, responsible for revenue, product development plans, business units’ strategies, and all market-facing aspects of NielsenIQ.

Today, NielsenIQ, a global information services company, announced the acquisition of CGA, the definitive provider of on-premise insights. This acquisition builds on NielsenIQ’s 2009 investment in CGA and will deliver the most innovative and granular alcoholic beverage measurement and insights solution, with the single aim of helping clients achieve growth.

Today, NielsenIQ, a global information services company, announced the launch of NielsenIQ Activate; a software-as-a-service (SaaS) solution that enables retailers to accelerate revenue opportunities through retail media and comprehensive customer insights that activate shoppers with personalized promotional offers.

Today, NielsenIQ announced plans to expand its Omnishopper panel in the U.S. through their strategic agreement with Fetch Rewards, the largest mobile consumer rewards app in the U.S. with 13 million monthly active users. By scaling the sample size of their existing Omnishopper panel, which provides the broadest overview of consumer behavior today, NielsenIQ will become the first in the industry to unlock unique use cases by providing deep granularity across thousands of retailers not available through small scale panels.

C&S Wholesale Grocers, the largest wholesale grocery supply company in the US, has today chosen NielsenIQ Brandbank, the leading provider of digital product content solutions, as their digital product content partner, ensuring NielsenIQ Brandbank content will be available across all C&S Wholesale business functions and all store fronts supported by C&S Wholesale.

NielsenIQ has made a strategic investment in Fetch Rewards, the leading mobile consumer rewards app in the U.S. NielsenIQ’s investment is part of Fetch Rewards’ latest funding round.

Today, NielsenIQ announced they have acquired ciValue, a SaaS (Software as a Service) vendor of choice for retailers globally that powers loyalty programs with advanced AI technology. With this acquisition, NielsenIQ’s Retail Media vertical takes its next steps towards enabling smarter, more automated and more scalable retail media programs.

NielsenIQ, the world’s leading retail measurement and consumer analytics firm, and NACS, the leading global trade association dedicated to advancing convenience and fuel retailing, announced an enriched relationship to enhance global convenience retail analytics and insights. The relationship furthers the existing relationship that NACS and NielsenIQ have maintained since 2006, and now includes the development of an exclusive global convenience retailing report that explores how convenience retail is developing by region and what categories are driving the development.

Around the globe, more than 230k new products are launched yearly, however, only 8% of consumers are committed to their current brand, according to NielsenIQ’s research. To stay relevant in this constantly evolving competitive environment, brands need to adapt or risk losing market share. However, if brands wait too long to evolve, it may be too late.

Today, NielsenIQ has launched its one of a kind, on-shelf availability (OSA) barometer in the U.S. The OSA barometer allows retailers to measure and benchmark out-of-stocks to prevent supply chain disruptions and maintain on-shelf availability. With NielsenIQ’s unmatched data and technology, retailers can pinpoint risk areas before they become lost sales.

NielsenIQ, the world’s leading retail measurement and consumer analytics firm, and Sally Beauty, the largest omni-channel hair color retailer in the United States, announced a new relationship to elevate analytics and manufacturer partnerships in the beauty and personal care industry.

The shopper journey continually evolves as consumers have more control over what they do, see, and hear. That means the tools used to measure and analyze sales, market share and consumer behavior must also change. In an environment that continues to experience seismic shifts, measuring when, where and how consumers are buying is imperative. This allows fast-moving consumer goods (FMCG) manufacturers and retailers to anticipate trends and react faster to consumers’ needs and expectations.

Nielsen Brandbank, the leading provider of digital product content solutions, and Wynshop, the leader in digital commerce for local store-based retailers, have partnered to provide retailers with turnkey access to Nielsen Brandbank’s accurate and high-quality digital product content.

NielsenIQ has partnered with colleges and universities with diverse student populations, including Spelman College, Morehouse College, Clark Atlanta University, the University of Illinois Chicago, Rutgers University Newark and the City College of New York as well as leading consumer packaged goods (CPG) manufacturers and retailers Mondelēz International, Kimberly-Clark and several others to develop the next generation of diverse data and analytics talent for the industry.

BASES, a NielsenIQ business and leader in helping companies build brands through innovation, renovation, strategy, and go-to-market optimization, has released its highly-anticipated 2021 North America BASES Top Breakthrough Innovations. This year, the BASES Top Breakthrough Innovations project is celebrating 10 years of recognizing successful launches, advancing the state of innovation knowledge, and leveraging learnings to make innovators more successful in the future. Over the past 10 years, BASES has celebrated 224 winners in North America, who combined have accumulated $20 billion in year-one sales.

Today, NielsenIQ released its new global health and wellness report, “An Inside Look into the 2021 Global Consumer Health and Wellness Revolution.” The report sheds new light on why health and wellness is one of the most powerful consumer forces of 2021.

NielsenIQ, the industry leader in global measurement and data analytics, announced today two key acquisition agreements --Data Impact and Rakuten Intelligence. These acquisitions will drive significant value to NielsenIQ’s e-commerce and omnichannel measurement solutions and allow the company to revolutionize the consumer and retail measurement industries with a comprehensive view of the online marketplace, from product distribution to sales.

Today NielsenIQ is launching Omnisales, which provides a total view—across online, in-store, and curbside pick-up—of sales and share in a single, trusted, deduplicated number. Omnisales is the second product in our suite of solutions that provide deep, comprehensive insights across the total consumer landscape, tracking over $1 trillion in consumer packaged goods spending in the U.S.

NielsenIQ, the industry leader in global measurement and data analytics, and Qualtrics (NASDAQ: XM), the leader and creator of the Experience Management (XM) category, today announced a new partnership that will empower brand leaders to make smarter and faster decisions. The partnership is expected to create one of the world’s most comprehensive brand experience solutions, providing organizations with a real-time, 360-degree view of their brand health based on consumer feedback.

NielsenIQ today announced it has acquired Cornerstone Capabilities, an industry-leading SaaS-based provider offering a revenue management optimization solution to consumer packaged goods (CPG) clients. Cornerstone’s platform features Artificial Intelligence (AI) that finds optimal regular and promotion prices to maximize profit for both manufacturers and retailers.

NielsenIQ has acquired Label Insight, the industry’s most trusted source of product attribute data and the largest product metadata platform globally.

NielsenIQ, an industry leader in global measurement, and J.D. Power, a global leader in data analytics and consumer intelligence, today announced their intent to launch a multinational strategic alliance to bring benchmark automotive customer experience studies and deep auto industry data analysis to major growth markets such as India, Southeast Asia and the Middle East.

NielsenIQ, the leading authority in consumer intelligence, today announced the launch of Byzzer. It’s a first-of-its-kind platform to provide actionable insights that help small and emerging consumer packaged goods (CPG) businesses—such as those in the food, beauty, pet, alcoholic beverage, and cannabis industries—drive growth and market share. NielsenIQ built Byzzer to specifically address what emerging CPG brands need: simplified, actionable retail insights that fuel faster growth without an army of analysts.

Advent International-owned NielsenIQ is making fast moves as a newly independent organization. Today, the company is unveiling its Omnishopper solution to dramatically enhance the industry’s understanding of omnishopping consumer behavior across the U.S. marketplace.