Articles from MobileAction

MobileAction announced that it has expanded its commitment to the Apple Search Ads ecosystem. Skai (formerly Kenshoo) has entrusted MobileAction with the opportunity to integrate its Apple Search Ads business into MobileAction’s offering. This combination significantly expands MobileAction’s capabilities and offerings, enabling the company to support app developers and marketers through the entire lifecycle of user acquisition and growth across the Apple Search Ads channel. This partnership empowers app developers and marketers with enhanced tools and expert support, delivering streamlined ad management, reduced campaign costs, and accelerated user acquisition rates across the Apple Search Ads ecosystem. The combined entity is poised to deliver enhanced value, deeper insights, and unparalleled client support.
By MobileAction · Via Business Wire · January 13, 2025